GOOG  Google Inc.

Exchange

NASDAQ

Sector

Technology

Industry

Computer Software: Programming, Data Processing

Market Cap.

553.39B

Excellent Cash Return on Invested Capital over the past 5 years

GOOG has efficiently invested its financial resources in buildings, projects, and equipment, resulting in strong returns. Annual Reports can be useful in identifying the cause of one-time events and future sustainability.

GOOG has created $36.85 of cash for every $100 invested.
Figures in USD. Fiscal year ends in December
20112012201320142015
Free Cash Flow 11.13B 13.35B 11.30B 11.42B 16.11B
divided by
Invested Capital 19.04B 31.37B 36.30B 49.93B 55.09B
Cash ROIC 58.46% 42.54% 31.14% 22.86% 29.24%

Satisfactory Return on Equity over the past 5 years

GOOG has generated adequate returns with capital that shareholders have invested. This is sufficient and implies that management performance has been good.

GOOG has generated $14.54 of Earnings for every $100 of Shareholders' Equity.
Figures in USD. Fiscal year ends in December
20112012201320142015
Net Income 9.74B 10.79B 12.21B 13.93B 16.35B
divided by
Stockholders' Equity 58.15B 71.72B 87.31B 104.50B 120.33B
Return on Equity 16.75% 15.04% 13.99% 13.33% 13.59%

Excellent Business Performance over the past 10 years

GOOG has been able to maintain profitability in good times and bad. This could mean GOOG has an extremely strong business or has the ability to scale down costs when needed. This should be a fairly resilient business, but double check for future sustainability by looking at its Risk Factors in the Annual Report.

GOOG has created positive free cash flow for 9 or more of the past 10 years.
Figures in USD. Fiscal year ends in December
2006200720082009201020112012201320142015
Free Cash Flow 1.68B 3.37B 5.49B 8.51B 7.06B 11.13B 13.35B 11.30B 11.42B 16.11B