Frequently Asked Questions

How does Vuru work?

Vuru looks at a combination of two core data sources: real-time market data and historical financial data. The Vuru engine crunches the numbers from the past 10 years of financial statements to expose the intrinsic value of a company, and also to determine the quality of its fundamentals. It then compares this information with real-time market data to determine how overvalued or undervalued a company is currently.

Vuru uses value investing principles to drive its algorithms. The calculations and metrics that Vuru is built around have been developed by the great minds of Benjamin Graham, Warren Buffet and Bruce Greenwald over the past 50 years. For more information, see What is value investing?