Our Story

The Vuru Philosophy

The way we approach the stock market is different than most. These are the fundamental principles we follow:

  1. Understanding the business behind the stock is the first and most important step in any investment decision.
  2. Emotions should not affect decisions to buy or sell, only objective analysis.
  3. The market price of a stock has no impact on its value.
  4. Over the long term, value investing is the best way for the self-directed investor to maximize gains and minimize losses.

"There are no bad days in the market. When the market is down, you've got bargains, and it's lovely to think of what you are buying at low prices. When the market is up, the bargains have gone, but you're rich." - Bruce Greenwald

"Investors should try to be fearful when others are greedy and greedy when others are fearful." - Warren Buffett

We apply these principles in our own personal portfolios and we believe that every investor should do the same. We've built Vuru to enable every investor to make sense of a stock's fundamentals and to understand the intrinsic value behind their investments.